About Drift
Drift is now the chat module inside Salesloft's revenue platform. It puts an AI agent on your site that identifies high-intent visitors, deanonymizes accounts, and routes qualified buyers to reps via Salesloft Rhythm. Fastlane lets known accounts skip forms entirely. G2: 4.5 stars.
What users say
What users love
- Decade-old playbook library. Hundreds of proven bot templates by industry
- ABM targeting lets you show different bots to different accounts
- Now part of Salesloft, so chat + email + dialer live in one platform
- Drift Video lets reps send async video messages directly from chat
Common complaints
- Support response times got worse after the Salesloft acquisition (per G2 reviews)
- No public pricing. Enterprise contracts only, contact sales required (per G2 reviews)
- No follow-up automation after a meeting is booked (per G2 reviews)
- Platform migration to Salesloft caused config issues for existing customers (per G2 reviews)
Drift pricing
Starting from Custom pricing. Contact sales for pricing.
Feature comparison
| Feature | Drift | Qualified |
|---|---|---|
| AI lead qualification | ✓ | ✓ |
| Meeting booking | ✓ | ✓ |
| Post-booking nurturing | — | — |
| Multi-channel outreach | — | — |
| Native Salesforce | ✓ | ✓ |
| AI conversation engine | ✓ | ✓ |
| Lead routing | ✓ | ✓ |
| Live chat widget | ✓ | ✓ |
| Help center / KB | — | — |
| ABM / account targeting | ✓ | ✓ |
| Email outreach | — | ✓ |
| Visitor identification | ✓ | ✓ |
| Analytics & reporting | ✓ | ✓ |
| API access | ✓ | ✓ |
| WhatsApp / Telegram | — | — |
| Free trial | — | — |
Technical setup
JS widget embedded via script tag. CRM sync via OAuth. Playbook configuration through Drift admin UI. Typical setup 1-2 weeks for basic, 4-6 weeks for ABM playbooks.
Drift integrations
Drift reviews
Verified reviews for Drift are being collected from G2 and Capterra. Check back soon.
Frequently asked questions
What is Drift used for?
Drift is now the chat module inside Salesloft's revenue platform. It puts an AI agent on your site that identifies high-intent visitors, deanonymizes accounts, and routes qualified buyers to reps via Salesloft Rhythm. Fastlane lets known accounts skip forms entirely. G2: 4.5 stars.
How much does Drift cost?
Drift uses custom pricing. Contact their sales team for a quote.
What are the main pros and cons of Drift?
Pros: Decade-old playbook library. Hundreds of proven bot templates by industry. ABM targeting lets you show different bots to different accounts. Now part of Salesloft, so chat + email + dialer live in one platform. Drift Video lets reps send async video messages directly from chat.
Cons: Support response times got worse after the Salesloft acquisition (per G2 reviews). No public pricing. Enterprise contracts only, contact sales required (per G2 reviews). No follow-up automation after a meeting is booked (per G2 reviews). Platform migration to Salesloft caused config issues for existing customers (per G2 reviews).
What integrations does Drift support?
Drift integrates with Salesforce, HubSpot, Marketo, Slack, Salesloft, Outreach.
How hard is it to set up Drift?
Setup complexity is medium. Connection type: snippet. JS widget embedded via script tag. CRM sync via OAuth. Playbook configuration through Drift admin UI. Typical setup 1-2 weeks for basic, 4-6 weeks for ABM playbooks.
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