About Semrush
Semrush is the SEO platform behind 82,000+ paying customers and the highest-rated all-in-one SEO suite on G2 (4.5 stars across 3,434 verified reviews). Public on NYSE since 2021 (SEMR), HQ Boston, ~1,600 employees across 10+ cities, $376.8M revenue in 2024. The Pro plan starts at $139.95/mo with 5 projects, 500 tracked keywords, and 26.8B keywords in the Keyword Magic database. The Business plan ($499.95/mo) unlocks API access, share-of-voice tracking, white-label agency reports, and crawl budgets for 1M pages per month. Named #9 in G2's 2026 Best Marketing & Digital Advertising Software list and #13 in Best AI Software Products.
What users say
What users love
- Industry-leading Keyword Magic Tool with 26.8B keywords plus search-intent classification, called out as the standout feature across 3,400+ G2 reviews
- True all-in-one platform — SEO, PPC, content marketing, link building, social, and AI visibility from one dashboard, replacing 5-8 standalone tools
- Customizable agency reporting with branded PDFs, automated client reports, and 50,000-row report limits on the Business plan
- Strong support resources — 24/7 support including phone access (rare in this category) plus Semrush Academy free certifications and active community
Common complaints
- Pricing scales steeply — Pro tier at $139.95/mo plus $45-100/mo per extra seat puts the realistic cost at $200+ for a 2-person team (per G2 reviews)
- Steep learning curve — the dashboard is feature-heavy and consistently described as overwhelming for solo operators and beginners (per G2 reviews)
- Backlink database depth lags Ahrefs — pure-backlink-focused users often keep both tools instead of consolidating on Semrush (per G2 reviews)
- Cancellation requires a two-step process and refunds are only available within 7 days on annual plans (per G2 reviews)
Semrush pricing
Starting from From $140/month. Free tier available.
Feature comparison
| Feature | Semrush | Ahrefs | Surfer |
|---|---|---|---|
| AI lead qualification | — | — | — |
| Meeting booking | — | — | — |
| Post-booking nurturing | — | — | — |
| Multi-channel outreach | — | — | — |
| Native Salesforce | — | — | — |
| AI conversation engine | — | — | — |
| Lead routing | — | — | — |
| Live chat widget | — | — | — |
| Help center / KB | ✓ | ✓ | ✓ |
| ABM / account targeting | — | — | — |
| Email outreach | — | — | — |
| Visitor identification | — | — | — |
| Analytics & reporting | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ |
| WhatsApp / Telegram | — | — | — |
| Free trial | ✓ | — | — |
Semrush integrations
Semrush reviews
These reviews are editorially synthesized from public sources including G2, Capterra, and Reddit threads. They represent typical user sentiment and do not constitute verbatim quotes. For primary sources, visit G2.com, Capterra.com, or the linked Reddit threads.
Best all-in-one platform for SEO. We replaced four standalone tools and still saved money. Keyword Magic is industry-leading and the competitor research saves hours every week.
Comprehensive SEO insights and easy interface. Automated client reporting saves my team hours every week on agency deliverables. Wish the per-seat add-on cost was lower for growing teams.
Industry-leading data but pricing is brutal for solo operators. Pro tier at $140 plus per-seat costs is hard to justify until revenue hits $10K MRR. Free version is too limited to do real work.
Crawl budget and reporting limits on the Business plan are generous. API access plus white-label reports made it our agency standard. Backlink data still trails Ahrefs in some verticals.
Powerful tool but cancellation experience is rough. Two-step process, refunds only on annual plans, and billing disputes route to AI-generated support replies. Worth the price only if you actively use it.
Dashboard is dense but powerful. Semrush Academy got my team certified in 2 weeks. The all-in-one data plus AI features for content workflows have become a daily-use tool for us.
Semrush is the SEO platform behind 82,000+ paying customers and the highest-rated all-in-one SEO suite on G2 (4.5 stars across 3,434 verified reviews). Public on NYSE since 2021 (SEMR), HQ Boston, ~1,600 employees across 10+ cities, $376.8M revenue in 2024. The Pro plan starts at $139.95/mo with 5 projects, 500 tracked keywords, and 26.8B keywords in the Keyword Magic database. The Business plan ($499.95/mo) unlocks API access, share-of-voice tracking, white-label agency reports, and crawl budgets for 1M pages per month. Named #9 in G2's 2026 Best Marketing & Digital Advertising Software list and #13 in Best AI Software Products.
Semrush starts from $140/month. A free trial is available.
Pros: Industry-leading Keyword Magic Tool with 26.8B keywords plus search-intent classification, called out as the standout feature across 3,400+ G2 reviews. True all-in-one platform — SEO, PPC, content marketing, link building, social, and AI visibility from one dashboard, replacing 5-8 standalone tools. Customizable agency reporting with branded PDFs, automated client reports, and 50,000-row report limits on the Business plan. Strong support resources — 24/7 support including phone access (rare in this category) plus Semrush Academy free certifications and active community. Cons: Pricing scales steeply — Pro tier at $139.95/mo plus $45-100/mo per extra seat puts the realistic cost at $200+ for a 2-person team (per G2 reviews). Steep learning curve — the dashboard is feature-heavy and consistently described as overwhelming for solo operators and beginners (per G2 reviews). Backlink database depth lags Ahrefs — pure-backlink-focused users often keep both tools instead of consolidating on Semrush (per G2 reviews). Cancellation requires a two-step process and refunds are only available within 7 days on annual plans (per G2 reviews).
Semrush integrates with Google Analytics, Google Search Console, HubSpot, Mailchimp, Looker Studio, Zapier, Google Ads, ChatGPT.
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