About Mailchimp
Mailchimp is the default email marketing platform for small businesses with 13M+ global users and ~2.4M monthly active users as of the 2021 Intuit acquisition ($12B). Founded 2001 in Atlanta by Ben Chestnut, Mark Armstrong, and Dan Kurzius; now operates as Intuit Mailchimp. G2 rates the Email Marketing product 4.4 across 12,950 verified reviews (5,414 more on the All-in-One Marketing Platform). Free plan covers 250 contacts and 500 emails/month with no automations. Essentials at $13/mo handles 500 contacts (scaling to ~$110/mo at 10k contacts), Standard at $20/mo adds behavioral targeting and send-time optimization, Premium at $350/mo flat through 10k contacts unlocks advanced reporting and priority support. AI Creative Assistant and Send Time Optimization included from Standard tier and above.
What users say
What users love
- Intuitive drag-and-drop email builder — most-cited strength across the 12,950-review G2 corpus, with non-designers shipping campaigns same-day
- Solid deliverability and a strong ready-made template library tailored for SMB and nonprofit segments
- Wide integration ecosystem — 300+ apps including all major e-commerce platforms (Shopify, WooCommerce), CRMs (HubSpot, Pipedrive), and ads
- AI Creative Assistant for design help plus Send Time Optimization included on Standard tier and above (no per-feature surcharge)
Common complaints
- Pricing scales steeply with contact count — list growth from 500 to 10k contacts jumps Essentials from $13 to ~$110/mo (per G2 reviews)
- Unsubscribed contacts still count toward the billing total — a long-running practitioner gripe across G2 and Capterra (per G2 reviews)
- Free plan was downgraded sharply — was 2,500 contacts and 10k emails, now 250 contacts and 500 emails with no automations (per G2 reviews)
- Lower-tier support is slow and generic — live chat support is gated behind the Premium tier (per G2 reviews)
- Two parallel email builders (Legacy and New) create navigation inconsistencies and template-portability friction (per G2 reviews)
Mailchimp pricing
Starting from From $13/month. Free tier available.
Feature comparison
| Feature | Mailchimp | Dashly | Intercom |
|---|---|---|---|
| AI lead qualification | — | ✓ | — |
| Meeting booking | — | ✓ | — |
| Post-booking nurturing | ✓ | ✓ | ✓ |
| Multi-channel outreach | ✓ | ✓ | ✓ |
| Native Salesforce | — | — | — |
| AI conversation engine | — | ✓ | ✓ |
| Lead routing | — | ✓ | — |
| Live chat widget | — | ✓ | ✓ |
| Help center / KB | ✓ | ✓ | ✓ |
| ABM / account targeting | — | — | — |
| Email outreach | ✓ | — | ✓ |
| Visitor identification | — | ✓ | — |
| Analytics & reporting | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ |
| WhatsApp / Telegram | — | ✓ | ✓ |
| Free trial | ✓ | ✓ | ✓ |
Mailchimp integrations
Mailchimp reviews
These reviews are editorially synthesized from public sources including G2, Capterra, and Reddit threads. They represent typical user sentiment and do not constitute verbatim quotes. For primary sources, visit G2.com, Capterra.com, or the linked Reddit threads.
Intuitive drag-and-drop builder, polished templates, easy for non-designers. We shipped our first newsletter the day we signed up.
Free plan got us started. Deliverability has been rock solid for 2 years. Wish the free tier still had 2,500 contacts like it used to.
List grew from 500 to 8K contacts and the bill jumped from $13 to over $90 per month. Unsubscribed contacts still count toward billing which feels predatory.
Lower-tier support is days for generic answers. Live chat only on Premium. For a $90/mo bill on Standard, response times are disappointing.
Standard tier is the sweet spot — automations plus send-time optimization at $20/mo. Great fit for low-volume nonprofit broadcasts and event reminders.
New builder and Legacy builder are inconsistent. Custom HTML still needed for brand-perfect templates. Editor quirks slow down complex layouts.
Mailchimp is the default email marketing platform for small businesses with 13M+ global users and ~2.4M monthly active users as of the 2021 Intuit acquisition ($12B). Founded 2001 in Atlanta by Ben Chestnut, Mark Armstrong, and Dan Kurzius; now operates as Intuit Mailchimp. G2 rates the Email Marketing product 4.4 across 12,950 verified reviews (5,414 more on the All-in-One Marketing Platform). Free plan covers 250 contacts and 500 emails/month with no automations. Essentials at $13/mo handles 500 contacts (scaling to ~$110/mo at 10k contacts), Standard at $20/mo adds behavioral targeting and send-time optimization, Premium at $350/mo flat through 10k contacts unlocks advanced reporting and priority support. AI Creative Assistant and Send Time Optimization included from Standard tier and above.
Mailchimp starts from $13/month. A free trial is available.
Pros: Intuitive drag-and-drop email builder — most-cited strength across the 12,950-review G2 corpus, with non-designers shipping campaigns same-day. Solid deliverability and a strong ready-made template library tailored for SMB and nonprofit segments. Wide integration ecosystem — 300+ apps including all major e-commerce platforms (Shopify, WooCommerce), CRMs (HubSpot, Pipedrive), and ads. AI Creative Assistant for design help plus Send Time Optimization included on Standard tier and above (no per-feature surcharge). Cons: Pricing scales steeply with contact count — list growth from 500 to 10k contacts jumps Essentials from $13 to ~$110/mo (per G2 reviews). Unsubscribed contacts still count toward the billing total — a long-running practitioner gripe across G2 and Capterra (per G2 reviews). Free plan was downgraded sharply — was 2,500 contacts and 10k emails, now 250 contacts and 500 emails with no automations (per G2 reviews). Lower-tier support is slow and generic — live chat support is gated behind the Premium tier (per G2 reviews). Two parallel email builders (Legacy and New) create navigation inconsistencies and template-portability friction (per G2 reviews).
Mailchimp integrates with Shopify, WooCommerce, WordPress, HubSpot, Pipedrive, QuickBooks, Facebook Ads, Stripe.
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