Drift vs Intercom
Side-by-side comparison of features, pricing, and real user reviews.
Drift
AI chat agent for real-time buyer engagement
4.4/5 from 1.3k reviews
Custom pricing
VS
Intercom
AI-first customer service and messaging
4.5/5 from 3.6k reviews
From $29/seat/month
Feature comparison
| Feature | Drift | Intercom |
|---|---|---|
| AI lead qualification | ✓ | — |
| Meeting booking | ✓ | — |
| Post-booking nurturing | — | ✓ |
| Multi-channel outreach | — | ✓ |
| Native Salesforce | ✓ | — |
| AI conversation engine | ✓ | ✓ |
| Lead routing | ✓ | — |
| Live chat widget | ✓ | ✓ |
| Help center / KB | — | ✓ |
| ABM / account targeting | ✓ | — |
| Email outreach | — | ✓ |
| Visitor identification | ✓ | — |
| Analytics & reporting | ✓ | ✓ |
| API access | ✓ | ✓ |
| WhatsApp / Telegram | — | ✓ |
| Free trial | — | ✓ |
Pricing comparison
What users say
Drift
What users love
- Decade-old playbook library. Hundreds of proven bot templates by industry
- ABM targeting lets you show different bots to different accounts
- Now part of Salesloft, so chat + email + dialer live in one platform
- Drift Video lets reps send async video messages directly from chat
Common complaints
- Support response times got worse after the Salesloft acquisition (per G2 reviews)
- No public pricing. Enterprise contracts only, contact sales required (per G2 reviews)
- No follow-up automation after a meeting is booked (per G2 reviews)
- Platform migration to Salesloft caused config issues for existing customers (per G2 reviews)
Intercom
What users love
- Fin AI resolves 70-87% of tickets across email, chat, phone, and WhatsApp
- Copilot helps agents draft replies 31% faster (Lightspeed case study)
- Product tours and in-app messages help onboard users inside your app
- 450+ integrations. Connects to almost any tool your team already uses
Common complaints
- Built for support, not sales. No lead qualification or pipeline features (per G2 reviews)
- Fin AI costs $0.99 per resolution on top of seat price. Adds up fast (per G2 reviews)
- HubSpot integration has quality issues in recent reviews (per G2 reviews)
- Per-seat pricing gets expensive when your support team grows past 10+ agents (per G2 reviews)
Integrations
Drift
Salesforce
HubSpot
Marketo
Slack
Salesloft
Outreach
Intercom
Salesforce
HubSpot
Stripe
Shopify
Slack
Zendesk
Frequently asked questions
What is the difference between Drift and Intercom?
Drift is ai chat agent for real-time buyer engagement. Intercom is ai-first customer service and messaging. Drift is rated 4.4/5 from 1.3k reviews, while Intercom is rated 4.5/5 from 3.6k reviews.
Which is cheaper, Drift or Intercom?
Drift starts from Custom pricing. Intercom starts from From $29/seat/month.
Is Drift better than Intercom?
It depends on your needs. Drift (4.4/5, 1.3k reviews) excels at: Decade-old playbook library. Hundreds of proven bot templates by industry. Intercom (4.5/5, 3.6k reviews) excels at: Fin AI resolves 70-87% of tickets across email, chat, phone, and WhatsApp.